Dodgergirl
Mar 31, 2008, 09:41 AM
Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.
The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
full article:
http://news.yahoo.com/s/ap/20080331/ap_on_hi_te/yahoo_women_5
The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
full article:
http://news.yahoo.com/s/ap/20080331/ap_on_hi_te/yahoo_women_5